Identify the Correct Statement About Culture in the Context of Consumer

question 73

Multiple Choice

Identify the correct statement about culture in the context of consumer behavior.

• A)Cultural antecedents affect everyday behavior and are determinants of certain aspects of consumer behavior.
• B)Absence of empirical evidence suggests that culture cannot predict consumer behavior.
• C)Marketing managers should avoid adapting their marketing mix to cultural values as they lead to biases.
• D)Cultural values of a domestic market are bound to remain uniform in the global market as well.

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