Which of the Following Statements Regarding the Strategic Goals of Marketing

question 58

Multiple Choice

Which of the following statements regarding the strategic goals of marketing communications is most accurate?

• A)Marketing communications designed to create awareness are especially important for existing products rather than new products.
• B)Unlike producers,retail stores and other organizations do not use communications to build positive images.
• C)An important goal of marketing communications is to build a relationship with the organization's channel members.
• D)It costs far more to retain an existing customer than to attract a new customer.

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Definitions:

Punishing

The act of imposing a penalty or negative consequence on an individual or group to reduce or eliminate undesirable behavior.

Misbehavior

Actions or conduct that are inappropriate or violate social norms or rules.

Delay

The act of postponing or making something happen later than originally planned.

Continuous Reinforcement

A method of learning that involves rewarding every correct response or behavior.