After a Long Run,Libby Feels Like Buying Something Cool and Refreshing

question 13

Multiple Choice

After a long run,Libby feels like buying something cool and refreshing to drink.Libby is currently in which stage of the consumer decision-making process?

• A)Alternative evaluation
• B)Alternative search
• C)Need recognition
• D)Purchase decision

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Definitions:

Technological Environmental Force

External factors related to advancements in technology that can affect the operations and competitiveness of businesses within an industry.

Demographic Characteristics

Attributes of populations, such as age, race, gender, income, and education, used in market research and policy analysis.

Social Forces

Factors that affect society’s basic structure and the behavior of its members, including values, culture, norms, and demographic characteristics.

Environmental Scanning

The process of collecting and analyzing information about elements in the external environment that could impact an organization's strategies.