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Which of the following is NOT a step in the marketing research process?
Variance
A measure of the dispersion of data points around the mean, indicating how much the numbers in a set differ from the average.
Obtained Value
Refers to the specific outcome or result found in a statistical analysis or experiment.
Equation
A mathematical statement that asserts the equality of two expressions.
Research Hypothesis
An assertion made by a researcher that serves as the tentative answer to the research question, suggesting a potential outcome of the study.
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