Marked Technologies Inc

question 4

Multiple Choice

Marked Technologies Inc.has an idea for a new airplane rudder.After extensive research,it realizes that it lacks the resources needed to develop the rudder and enters into a long-term partnership with Z-High Airlines.Z-High Airlines was on the lookout for a new rudder design to be used in its commercial passenger jets.In this scenario,the relationship between Marked Technologies and Z-High Airlines is an example of a(n) _____.

• A)intrapreneurial venture
• B)franchise
• C)acquisition
• D)strategic alliance

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Definitions:

Elastic Demand

Describes a market situation where the demand for a product or service significantly changes in response to a change in price.

Business Travelers

Individuals who travel primarily for business purposes, such as meetings, conferences, and networking.

Lower Price

When the cost of a good or service decreases relative to previous pricing levels, making it more affordable.

Price Discrimination

Price discrimination involves charging different prices to different consumers for the same product or service, based on willingness to pay, location, or other distinguishing factors.