A Purpose of Quantitative Research Is To

question 90

Multiple Choice

A purpose of quantitative research is to:

• A)develop new products and services or reposition current product or service images.
• B)build theories and models to explain marketplace behaviors or relationships between two or more marketing variables.
• C)identify a business problem or opportunity situation or establish information requirements.
• D)investigate the degree to which the insights about a topic hold across a large sample or population.

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Definitions:

Nonprofit Organizations

Entities that operate for a purpose other than making a profit, often focusing on charitable, educational, or social objectives.

Discriminatory Practices

Actions or policies that treat individuals or groups unfairly based on characteristics such as race, gender, age, or sexual orientation.

Outsourced Suppliers

Third-party companies or individuals that provide goods or services to another company under contract.

Liable

Being legally responsible or obligated to provide compensation for harm, damage, or loss caused by one’s actions or negligence.