An Advantage of Using Focus Groups to Conduct Market Research

question 42

Multiple Choice

An advantage of using focus groups to conduct market research is that:

• A)they are flexible to use in a marketing study.
• B)they do not require expert moderators.
• C)they have a broad geographic dispersion.
• D)they prevent moderator bias.

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Definitions:

Sales

The total revenue generated from goods or services sold by a company within a specific period.

Capital Gains

The income gained when the selling price of assets such as stocks, bonds, or real estate surpasses their original buying price.

Economic Growth

An increase in the production of goods and services in an economy over a period of time.

Short-Term Capital Gain

Profit from the sale of an asset held for less than a year, subject to tax at ordinary income tax rates.