In Marketing Information Systems,database Management Software

question 43

Multiple Choice

In marketing information systems,database management software:

• A)is used for sorting and retrieving data from internal and external sources.
• B)contains routines for manipulating data in ways that are useful for marketing decision making.
• C)permits marketers to use models to produce information to address their decision-making needs.
• D)provides tools for marketers to search for meaningful trends in large sets of data.

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Definitions:

Continuous Reinforcement

A learning schedule in which every correct response is followed by a reward, facilitating rapid learning.

Insight Learning

A sudden understanding of how to solve a problem after a period of either inaction or thinking about the problem.

Shaping

A method in behavioral psychology where successive approximations of a desired behavior are reinforced until the exact behavior is achieved.

Token Economy

A behavior modification system that utilizes tokens as a form of reinforcement for desirable behaviors, which can be exchanged for rewards.