Which of the Following Is a Benefit of Using Projective

question 78

Multiple Choice

Which of the following is a benefit of using projective techniques as a method of data collection?

• A)They are useful in word association tests of new brand names.
• B)They minimize the need for trained and experienced interviewers.
• C)They substantially reduce the cost per interview in the research study.
• D)They provide a broad geographic dispersion for a marketing research study.

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Definitions:

Factor Analysis

A statistical technique that explains the variation among observed, related variables through fewer, unseen variables known as factors.

Covariance

A measure of how two variables change together, indicating the direction of their linear relationship.

Analysis Of Variance

A statistical method used to compare the means of three or more samples to determine if at least one sample mean significantly differs from the others.

Trend Analysis

Trend Analysis is a statistical technique used to identify patterns or trends in data over time to predict future movements.