A Drawback of Personal (In-Depth)interviews as a Data Collection Method

question 79

Multiple Choice

A drawback of personal (in-depth) interviews as a data collection method in marketing research is that:

• A)they have a high cost per contact for every respondent studied.
• B)they do not generate as many ideas as group methods do.
• C)they have an element of confusion as there is high geographic dispersion.
• D)they have a lesser depth of response than other interviews.

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Definitions:

Compensation Awards

Financial or non-financial rewards given to employees in recognition of their work performance, contributions, or achievements.

Court Awards

Financial compensation or legal judgements granted by a court in response to lawsuits or legal actions.

Job Distress

Emotional strain and stress experienced due to adverse or negative aspects of one's job, including workload, environment, or interpersonal conflicts.

Functional Turnovers

Employee turnovers that benefit the organization by leaving opportunities for fresh talent and new perspectives.