GenX Techware Inc

question 29

Multiple Choice

GenX Techware Inc.is a manufacturer of computer monitors in the city of Osmon.Its marketing team conducts research to determine whether sales among women are likely to rise in response to the availability of brightly colored monitors.The team creates a set of written questions to be answered by a group of over 3,500 female respondents all over the city and mails these questions to respondents.Based on the data it obtains,GenX will make a decision about whether or not to launch brightly colored monitors.This scenario best exemplifies the method of _____.

• A)observational research
• B)archival research
• C)experimental research
• D)survey research

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Definitions:

Relevant Range

The range of activity within which the assumptions about fixed and variable costs in cost-volume-profit analysis are valid.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.

Contribution Margin

The difference between sales revenue and variable costs, representing the amount that contributes towards covering fixed costs and generating profit.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set, used in financial analysis and grading.