One Disadvantage of Projective Techniques as a Data Collection Method

question 30

Multiple Choice

One disadvantage of projective techniques as a data collection method is that:

• A)they are highly threatening to respondents for sensitive topics.
• B)they cannot be used for word association tests of new brand names.
• C)they do not enable the identification of important motives underlying consumer choices.
• D)they require trained and experienced interviewers as sensitive data may be elicited.

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