An Advantage of Using Focus Groups to Conduct Market Research

question 42

Multiple Choice

An advantage of using focus groups to conduct market research is that:

• A)they are flexible to use in a marketing study.
• B)they do not require expert moderators.
• C)they have a broad geographic dispersion.
• D)they prevent moderator bias.

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Definitions:

Dividend Payout

The portion of a company's earnings paid to shareholders as dividends, often expressed as a percentage of the company's total earnings.

Call Option

A financial contract that gives the holder the right, but not the obligation, to buy a stock, bond, commodity, or other asset at a specified price within a specific time period.

Put Option

A financial contract that gives the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a set price within a specified time.

Hedge Ratio

The ratio of the size of a position in a hedging instrument to the size of the position being hedged, intended to minimize risk.