In the Context of Market Research,identify a Problem That Could

question 32

Multiple Choice

In the context of market research,identify a problem that could invalidate test marketing study results.

• A)Test market areas are representative of the market in general in terms of population characteristics,competition,and distribution outlets.
• B)Test-market products are advertised or promoted below a profitable level for the market in general.
• C)The effects of factors that influence sales,such as the sales force,season,weather conditions,competitive retaliation,shelf space,and so forth,are considered in the research.
• D)The test-market period is too short to determine whether the product will be repurchased by customers.

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Definitions:

Virtual

Existing, occurring, or operating primarily online or in a digital format rather than physically.

Team Development

The process of improving the effectiveness and cohesion of a team through various stages and activities.

Adjourning

The final stage in group development where the team completes its task and dissolves, often associated with project teams or task forces.

Assigned Product

Typically refers to a product or task designated to an individual or team as part of their responsibilities.