Bay Shop,a Consumer Electronics Retailer,wants to Know How the Shopping

question 31

Multiple Choice

Bay Shop,a consumer electronics retailer,wants to know how the shopping needs of its consumers vary according to the days of the week.For instance,consumers tend to buy expensive items over weekends and shop for necessary items-such as batteries-over the week.To obtain relevant data,the store uses the scanner data collected and stored in computer files from its checkout counters.Analysts will use equations to determine relationships between the variables.Which of the following research techniques is Bay Shop most likely using in this scenario?

• A)Projective techniques
• B)Mathematical modeling
• C)Focus groups
• D)Observational research