The Purpose of the Marketing Concept Is to Rivet the Attention

question 56

Multiple Choice

The purpose of the marketing concept is to rivet the attention of organizations on serving _____.

• A)supplier needs and wants
• B)employee needs and wants
• C)management needs and wants
• D)customer needs and wants

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Definitions:

Aging Population

A demographic trend characterized by an increase in the median age of a population, resulting from declining fertility rates and/or rising life expectancy.

Medical Services

Professional healthcare services provided by doctors, nurses, and health practitioners to diagnose, treat, and prevent illnesses and conditions.

Assisted Living Care

A residential option for seniors who require help with daily activities and personal care but wish to maintain a level of independence, offering a balance of support and autonomy.

Service-Product Continuum

A concept that describes the range between a pure service and a pure product, illustrating how most market offerings consist of a mix of both elements.