Why Is Ethos Important to a Persuasive Presentation

question 14

Multiple Choice

Why is ethos important to a persuasive presentation?

• A) it highlights your use of clear, factual knowledge on the subject
• B) it helps produce imagery to help the audience connect emotionally with the topic
• C) ethos keeps the audience from considering other possibilities
• D) ethos establishes your credibility on the subject

---

Definitions:

Aggregation

The process of combining multiple items or data points into a single group or category for analysis or reporting purposes.

Acculturation

The process of cultural change and psychological adjustment that occurs when individuals from different cultures come into prolonged contact.

Profane Consumption

The use or purchase of products or services in a manner that is considered disrespectful to cultural, religious, or moral norms.

Vulgar Objects

Items that are commonly considered to be lacking in good taste, refinement, or moral decency.