Which of the Following Is True of Selecting Media in Foreign

question 79

Multiple Choice

Which of the following is true of selecting media in foreign markets?

• A) All countries have severe restrictions on the use broadcast media for advertisements.
• B) Media that are traditionally used in the domestic market may not be available in foreign markets.
• C) Where data is available, their accuracy is always conclusive.
• D) If media are available, they are able to reach all potential buyers.

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Definitions:

Proximal Stimulus

The stimulus registered by the sensory receptors, e.g., the patterns of light on the retina.

Retinal Image

The image projected onto the retina, the light-sensitive tissue at the back of the eye, which is then processed by the brain to form visual perception.

Shelf

A flat, horizontal surface designed for the storage and display of items.

Template Matching

A theory or process in perception or cognition positing that the mind matches incoming stimuli to templates or patterns in the brain to recognize objects.