Which of the Following Explains the Reason for the Concentration

question 78

Multiple Choice

Which of the following explains the reason for the concentration on creation of time and place utility by service marketers?

• A) Most services are often produced and marketed simultaneously.
• B) The service encounter is distanced from the end benefit achieved.
• C) Services cannot appeal to a buyer's sense of touch, taste, smell, sight, or hearing.
• D) The buyer is guaranteed the ownership of the service that can be used later or given to others.

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Definitions:

Activity Variance

The difference between the budgeted amount for an activity and the actual amount spent.

Budgeting

The process of creating a plan to spend your money, outlining how much revenue a company anticipates receiving and how much it expects to spend over a specific period.

Actual Results

The real, achieved outcomes of activities, such as financial performance, compared against planned or projected outcomes.

Customers Served

The number of individual clients or customers that a business or service has provided for over a certain period of time.