Which of the Following Is True of Customer Satisfaction Measurement

question 79

Multiple Choice

Which of the following is true of customer satisfaction measurement?

• A) Customer satisfaction measurement programs and questionnaires are designed by customers.
• B) Customer satisfaction measurement is handled by top management and the marketing department of an organization.
• C) Customer satisfaction measurement includes evaluation of company's satisfaction performance and excluded competitors' satisfaction performance.
• D) Results of all research related to customer satisfaction measurement were made available to customers, but not necessarily to employees.

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Definitions:

Net Income

A company's earnings that remain after subtracting all expenses and taxes from total revenue.

Expenditure

Money spent or cost incurred in an organization's efforts to generate revenue, representing the consumption of goods and services.

Discount Period

The time period between the date of sale and the due date, during which a payment may be made at a reduced rate.

Capital Investment

Funds spent by a company to acquire or upgrade physical assets such as buildings, machinery, or equipment to boost its long-term revenue and profitability.