Which of the Following Is True of the Various Implications

question 37

Multiple Choice

Which of the following is true of the various implications for service marketers?

• A) Many service firms have been criticized for not using advertising as a major element of the promotion mix.
• B) The sum total of the marketing mix elements cannot predict the total impact of the firm's marketing strategy.
• C) Unlike tangible products, services are not subject to distribution in the marketing sense of the word.
• D) The slack created by restricting one element cannot be compensated by heavier emphasis on another.