Zokoi Entertainment Ltd

question 25

Multiple Choice

Zokoi Entertainment Ltd., an international multiplex corporation, charges different prices for movie tickets on different days. The tickets are priced relatively lower on week days and are more expensive on weekends as they expect more crowds during the weekends. This implies that the corporation uses an _____ pricing strategy.

• A) upscale
• B) off-peak
• C) EDLP
• D) odd

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Definitions:

Lithium Carbonate

A chemical compound used primarily in the treatment of bipolar disorder, acting as a mood stabilizer.

Dopamine Receptors

Proteins located on the surface of certain cells in the brain that bind to dopamine, a neurotransmitter involved in reward, motivation, and pleasure.

Psychosis

An extreme mental disturbance involving distorted perceptions and irrational behavior; it may have psychological or organic causes. (Plural: psychoses.)

Norepinephrine

A neurotransmitter and hormone involved in the body's fight or flight response, affecting attention and responding actions in the brain.