Which of the Following Is True of Pricing Objectives

question 6

Multiple Choice

Which of the following is true of pricing objectives?

• A)Pricing objectives should not be derived from overall marketing objectives.
• B)Pricing to achieve a target return on investment is a common pricing objective.
• C)Pricing objectives are not devised to meet or prevent competition.
• D)The basic pricing objective is solely concerned with short-run profits.

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Definitions:

Restaurant Market

A sector of the economy comprised of businesses that prepare and serve food and beverages to customers.

Vertical Distance

The difference in height or elevation between two points, often used in the context of graphs or geographical features.

Profit-Maximizing Quantity

The level of output at which a firm achieves the maximum possible profit, where marginal revenue equals marginal cost.

Panel

A group of people gathered to discuss, analyze, or recommend on a particular subject matter or to conduct a study.