A Manufacturer Utilizing an Exclusive Form of Distribution Coverage

question 88

Multiple Choice

A manufacturer utilizing an exclusive form of distribution coverage:

• A) manufactures products that are characterized by low unit value and high frequency of purchase.
• B) attempts to gain exposure through as many wholesalers and retailers as possible.
• C) severely limits distribution and intermediaries are provided exclusive rights within a territory.
• D) limits the use of intermediaries to the ones believed to be the best available in the geographic area.

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Definitions:

Fish

Aquatic animals that are caught or farmed for human consumption, as well as for recreational fishing, aquarium keeping, and other uses.

Inefficient Combination

A situation where resources are not being used to their fullest potential, resulting in wasted capacity or unmet demand.

Coconuts

Tropical fruits with a hard shell, edible white flesh, and clear liquid inside, widely used for their water, milk, oil, and meat.

Fish

Aquatic animals that are a source of food, recreation, and commercial activity for humans, playing a crucial role in many ecosystems.