Which of the Following Is an Advantage of Franchising

question 4

Multiple Choice

Which of the following is an advantage of franchising?

• A)Franchisees tend to function as independent sub units with autonomy.
• B)Franchisors tend to have complete control of franchisees in gaining financial success.
• C)Franchisees tend to have greater motivation to make the business a success than employees of a company-owned store.
• D)Franchisors tend to protect franchisees from possible legal exposure to illegal activities.

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Definitions:

Marketing Mix

A set of controllable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.

Target Market

A specific group of potential consumers at whom a company aims its products and services, identified through variables such as demographics, behaviors, and needs.

Micromarketing

Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.

STP Strategy

A marketing approach that involves Segmentation (identifying distinct groups within a market), Targeting (selecting which segments to serve), and Positioning (establishing an appealing market position).