Which of the Following Is True of Administered Vertical Marketing

question 80

Multiple Choice

Which of the following is true of administered vertical marketing systems?

• A)They involve a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way.
• B)They involve a group of independent retailers uniting and agreeing to pool buying and managerial resources to improve competitive position.
• C)They involve a wholesaler contracting with a number of retailers performing channel functions for it.
• D)They involve a high degree of interorganizational planning and management and depend on the presence of a channel leader.

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Definitions:

Donald Kirkpatrick

An American professor and human resources and training specialist best known for creating a model (Kirkpatrick Model) for evaluating the effectiveness of training programs.

Bottom-Line Results

The final outcome or net income of a business's operations, indicating the effectiveness of financial management.

Four Levels of Approach

Refers to a structured framework used to tackle problems or projects by addressing them at different layers or stages for thorough analysis and solution development.

Autocratic Leader

A leader who makes decisions unilaterally without consulting their team members, typically leading with a high degree of control.