IGM Technologies Sells a New Calibrated Filtering System Used to Virtually

question 85

Multiple Choice

IGM Technologies sells a new calibrated filtering system used to virtually eliminate all types of hazardous gas emissions in chemical plants. The filtering system involves complex technology that customers may not understand easily. The company sends its sales personnel for a two-day training course on the appropriate use and maintenance of the filtering system so that they can educate prospective customers on its application. Which of the following elements of the promotion mix would most likely be used to sell this filtering system?

• A) Advertising
• B) Public relations
• C) Mass marketing
• D) Personal selling

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Definitions:

Average Cost

The total cost of production divided by the quantity of output produced, indicating the cost per unit of output.

Short-run Cost Function

A relationship between production cost and output level when one or more inputs are fixed, typically analyzing costs within a time frame that doesn't allow for all factors of production to be adjusted.

Long-run Cost Function

A representation of the total cost associated with the production of goods over time, taking into account all variable and fixed inputs.

Hydraulic Lifts

Mechanical devices that use a fluid, typically oil, to apply force in generating a lifting motion, often used in vehicle repair and industrial applications.