_____ Refers to the Combination and Types of Nonpersonal and Personal

question 13

Multiple Choice

_____ refers to the combination and types of nonpersonal and personal communication that an organization puts forth during a specified period.

• A)The promotion mix
• B)The product mix
• C)Segment communication
• D)Reintermediation

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Definitions:

Intimacy

A personal bond characterized by closeness, familiarity, and affection or love with another individual or group.

Passion

A strong and barely controllable emotion or enthusiasm for something or about doing something.

Commitment

A pledge or promise to do something or to maintain a course of action, often seen in relationships and personal goals.

Face-to-Face Interaction

Direct communication between two or more individuals in the same physical space.