Which of the Following Is a Disadvantage of Using Direct

question 13

Multiple Choice

Which of the following is a disadvantage of using direct mail as an advertising medium?

• A) Lack of flexibility
• B) Relatively high costs
• C) Long closing periods
• D) Nonselectivity of audience

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Definitions:

Conventional Social Science Techniques

Traditional methods used in social science research, including surveys, interviews, observations, and statistical analysis.

Symbolic Interaction

A sociological perspective focusing on how individuals interpret and give meaning to symbols within social interactions.

Relative Advantages

The benefits or superiority of a product, idea, or method compared to others from the perspective of a specific user or group.

Symbolic Interaction

A sociological perspective emphasizing how individuals interpret and give meaning to social interactions and symbols in their everyday lives.