Venus Inc ,A Producer of High-End Computer Software,provides Merchandising Aids to to Its

question 76

Multiple Choice

Venus Inc. ,a producer of high-end computer software,provides merchandising aids to its distributors in the form of interactive videos on the application of the software.It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products.It aims to accelerate the sales of its newly launched product through these measures.In this scenario,Venus Inc.is employing a _____.

• A)profile marketing strategy
• B)push marketing strategy
• C)pull marketing strategy
• D)target marketing strategy

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Definitions:

UHDDS

Uniform Hospital Discharge Data Set, a system for collecting and coding patient data for statistical analysis and health care decision making.

POA Assignments

Tasks or responsibilities assigned as part of a Power of Attorney agreement, whereby one party acts on another's behalf in legal or financial matters.

Codes

A system of symbols or sequences used to represent information.

DRG

Diagnosis-Related Group, a system to classify hospital cases for the purpose of Medicare and health insurance payments.