If a Previously Acceptable Product for Satisfying a Consumer Need

question 70

Multiple Choice

If a previously acceptable product for satisfying a consumer need is remembered,and the consumer bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n) _____.

• A)internal source
• B)group source
• C)marketing source
• D)public source

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Definitions:

Mass Marketers

Companies or entities that target large, broad markets with their products or services, often using mass media for promotion.

Target Markets

A specific group of consumers at which a company aims its products and services.

Portfolio Analysis

Portfolio analysis is the process of evaluating and managing a collection of investments, assets, or business units to optimize performance and align with strategic goals.

Target Market

A specific group of potential consumers towards which a company directs its marketing efforts and strategies to sell its products or services.