Identifying Huge Consumer Demand, Jumpstart Inc

question 62

Multiple Choice

Identifying huge consumer demand, Jumpstart Inc., an automobile manufacturer, pioneered the production of battery-operated cars. The product met with initial success in the market leading Jumpstart Inc. to increase production in huge volumes. However, over a period of time, consumer needs evolved and consumers sought more sophisticated technology-driven cars, and the sales of these cars dropped heavily. This illustrates the _____ risk that was not considered during the idea screening phase.

• A) functional
• B) hierarchical
• C) market
• D) internal

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Definitions:

Necrotization

The process of tissue death within the body, where cells in the body die off in a localized area due to disease, injury, or lack of blood supply.

Staple Extractor

A tool designed to remove staples from documents or other materials.

Staples

Thin pieces of metal used to fasten sheets of paper together, inserted through the sheets and clinched over.

Antiseptic

An agent that will prevent the growth or arrest the development of microorganisms.