The Primary Reason for New Product Failure Is the Inability

question 73

Multiple Choice

The primary reason for new product failure is the inability of the selling company to match its offering to the _____.

• A) needs of the customers
• B) products offered by competitors
• C) prevailing price for the product
• D) market leader's selling price

---

Definitions:

Basis Points

A unit of measure used in finance to describe the percentage change in the value or rate of a financial instrument; one basis point is equivalent to 0.01%.

Predicted New Price

An estimation of a security's future price based on various factors, including market trends, economic indicators, and company performance.

Big Picture

An overall or comprehensive view or perspective of a situation or problem.

Advantages

Benefits or positive aspects that contribute to achieving success, efficiency, or effectiveness in a particular context.