Which of the Following Statements Is True of a Brand-Manager

question 28

Multiple Choice

Which of the following statements is true of a brand-manager system?

• A)Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
• B)A brand-manager system is superior to a market-manager system on many levels.
• C)Brand managers are responsible for overseeing all brands within a particular line.
• D)A brand-manager system is popular in organizations with a line or lines of similar products or one dominant product line.

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Definitions:

Deteriorate

To become worse or diminish in quality, value, or strength.

Public Property

Assets owned by governmental entities that are meant for public use and benefit, such as parks, roads, and public buildings.

Government

is the system or group of people governing an organized community, generally a state, setting policies and exercising executive power.

Private Property

Land or belongings owned by individuals or companies, not by the government or the public.