Examlex
Which of the following is an advantage of magazines over newspapers as an advertising medium?
Human Motivation
The study of what drives individuals to initiate, direct, and sustain behaviors to satisfy their needs and achieve goals.
Validity Effect
The tendency of people to believe that a statement is true or valid simply because it has been repeated many times.
Familiarity Effect
A psychological phenomenon whereby people tend to develop a preference for things merely because they are familiar with them.
Cognitive Dissonance
The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.
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