In the Process of Market Segmentation, While Determining Consumer Needs

question 44

Multiple Choice

In the process of market segmentation, while determining consumer needs and wants, it is advisable for a company to:

• A) forego undiscovered needs even if it possesses adequate venture capital to uncover them.
• B) transcend the barriers that the industry places upon its range of need satisfaction activities.
• C) use this step for the generation of theoretical strategies, rather than operational concepts.
• D) modify or enhance offerings with relevant changes in technology for practical benefit.

---

Definitions:

Epithelial Tissue

A type of tissue that lines the cavities and surfaces of blood vessels and organs throughout the body, providing protection, absorption, and secretion.

Connective Tissue

Connective tissue supports, binds together, and protects tissues and organs of the body with various types including loose, dense, cartilage, bone, and blood.

Muscle Tissue

Specialized tissue composed of cells or fibers that contract to produce movement or maintain the posture of the body.

Histology

Science that deals with the microscopic structure of cells, tissues, and organs in relation to their function.