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Johnson & Coleman has created a new line of premium quality writing desks. The company marketed the product by highlighting its durability and functionality. According to the VALS™, to which of the following psychographic groups would the writing desk appeal the most?
Pessimism
A tendency to see the worst aspect of things or believe that the worst will happen, encompassing a lack of hope or confidence in the future.
Self-Control Energy
A concept suggesting that self-control is a limited resource that can be depleted through use, influencing an individual's ability to exercise self-discipline.
Type B Personality
A personality type characterized by a relaxed, patient, and easy-going nature, in contrast to the more stress-prone Type A personality.
Healthy Aging
Refers to the process of developing and maintaining the functional ability that enables well-being in older age.
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