Which of the Following Is the Primary Focus of Psychographic

question 57

Multiple Choice

Which of the following is the primary focus of psychographic segmentation?

• A) Mass marketing
• B) Consumer benefits
• C) Demographic variables
• D) Consumer lifestyles

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Definitions:

Secure

Characterized by safety or the state of being free from danger or threat, often used in the context of cyber security or emotional stability.

Psychosocial Development

A theory that proposes that an individual’s psychological development occurs in a series of predetermined stages, emphasizing the effects of social relationships on psychological development.

Generativity

A concern for establishing and guiding the next generation, usually observed in middle adulthood.

Egocentrism

According to Piaget, the assumption that others view the world as one does oneself.