Which of the Following Is the Primary Focus of Psychographic

question 57

Multiple Choice

Which of the following is the primary focus of psychographic segmentation?

• A) Mass marketing
• B) Consumer benefits
• C) Demographic variables
• D) Consumer lifestyles

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Definitions:

Traditional Entrepreneurs

Individuals who start and manage businesses to achieve financial profits, following conventional business models and practices.

Edelman Trust Barometer

An annual survey that measures the public's trust in institutions such as media, government, NGOs, and businesses.

CEOs

Chief Executive Officers, the highest-ranking executives in a company, responsible for making major corporate decisions, managing the overall operations, and being the primary point of communication between the board of directors and corporate operations.

Moral Principles

are basic guidelines or rules that govern ethical behavior and decision-making, reflecting beliefs about what is right and wrong.