In Which of the Following Situations Is It Appropriate for a Firm

question 28

Multiple Choice

In which of the following situations is it appropriate for a firm to become a mass marketer?

• A) The market is large and consists of several segments that are almost equal in size.
• B) Heavy users make up such a large proportion of the sales volume that they are the only relevant target.
• C) The largest segment is composed of light users, and hence, targeting them would yield the highest profits for the firm.
• D) The brand is not dominant in the market, and targeting a large segment would benefit sales and profits.

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Definitions:

Capitalist Economic System

An economic system where private individuals or businesses own capital goods and the production of goods and services is based on supply and demand in the market.

Social Norms

Unwritten rules and expectations for behavior within a society or group, guiding individual actions and interactions.

Division Of Labor

The allocation of different tasks and responsibilities to specific individuals or groups in a society or organization to increase efficiency.

Collectivism

A cultural value or social outlook that emphasizes the importance of groups and community over individual achievements or desires.