Which of the Following Statements Is True of the Organizational

question 61

Multiple Choice

Which of the following statements is true of the organizational buyer category of producers?

• A) Producers constitute the smallest segment of organizational buyers.
• B) The primary function of producers is to purchase products from manufacturers and distribute them to consumers and other organizational buyers.
• C) Producers of goods tend to be larger and more geographically concentrated than producers of services.
• D) Producers are the only class of buyers who are excluded from the purview of business-to-business marketing.

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Definitions:

Consumer Behavior

The examination of how individuals, groups, or organizations choose, acquire, consume, and discard products, services, experiences, or concepts to fulfill their needs, and how these actions affect both the consumer and the broader community.

Traditional Market System

An economic system where trade and economic activities are based on customs, history, and time-honored beliefs.

Marginal Utility

A concept in economics that represents the additional satisfaction or utility a consumer gains from consuming one more unit of a good or service.

Budget Allocation

The process of distributing available financial resources among different departments, projects, or sectors within an organization or government.