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Indie Frost is a website that sells snowboarding gear. A common strategy the website employs is to offer a high discount on one of its products for a short period. The website has found this strategy to have a high success rate since consumers tend to buy the product impulsively due to its low cost. The nature of the website and its marketing strategy suggests that Indie Frost targets the _____ of the VALS™ framework.
Y-Intercept
The point at which a line crosses the y-axis on a graph.
X-Intercept
The point at which a line or curve on a graph crosses the x-axis, indicating a value of x where the function equals zero.
Slope
The slope refers to the steepness or incline of a line on a graph, representing the rate of change between variables.
Linear Regression Equation
A mathematical equation that describes the linear relationship between two or more variables, typically one dependent and one or more independent variables.
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