The Nielsen PRIZM System Is Based on the Assumptions That

question 40

Multiple Choice

The Nielsen PRIZM system is based on the assumptions that:

• A)consumer lifestyles remain constant throughout different geodemographic segments of consumers,making geodemographic segmentation less effective.
• B)consumers in particular neighborhoods are similar in many respects and the best prospects are those who actually use a product or other consumers like them.
• C)implementation and control of the marketing plan requires segmentation based on psychographic lines.
• D)achievement-oriented targets need to be made in order to increase sales of an organization.

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Definitions:

Biological

Pertaining to the science of life and living organisms, involving their structure, function, growth, origin, evolution, and distribution.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity, often based on social and cultural differences rather than biological ones.

Genetics

The scientific study of heredity and the variation of inherited characteristics.

Hormones

Chemical messengers produced by the glands in the endocrine system, affecting various physiological activities such as growth, metabolism, and mood.