The Belief Underlying the _____ Segmentation Approach Is That the Advantages

question 80

Multiple Choice

The belief underlying the _____ segmentation approach is that the advantages people are seeking in consuming a given product are the basic reasons for the existence of true market segments.

• A)psychographic
• B)geographic
• C)benefit
• D)demographic

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Definitions:

Asset Account

An account that records the valuable resources owned by a business, expected to provide future economic benefits.

Goods Returned

Products sent back to the seller by the buyer, usually due to defects, inaccuracies, or dissatisfaction.

Inventory

The raw materials, work-in-process products, and finished goods considered to be the portion of a business's assets that are ready or will be ready for sale.

Current Asset

Assets expected to be converted into cash, sold, or consumed within one year or the normal operating cycle, whichever is longer.