Why Is It Inadvisable for a Follower to Attempt to Directly

question 66

Multiple Choice

Why is it inadvisable for a follower to attempt to directly position its product against the industry leader?

• A)Competing with market leaders can be costly and not often successful.
• B)A follower's product usually dominates in sales and in the minds of customers.
• C)It is difficult for followers to select segmentation strategies.
• D)A follower can never compete with the industry leader in terms of product quality.

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Definitions:

Investigator

A person who carries out a formal inquiry or investigation to discover and examine facts to establish the truth.

Mean

The average value of a set of numbers, calculated by dividing the sum of all the numbers by the count of the numbers.

Sex Partners

Sex partners refer to individuals who engage in sexual activities with each other.

Median

A statistical measure representing the middle value in a data set, where half the numbers are above and half are below.