A Meaningful Segment Is One That

question 28

Multiple Choice

A meaningful segment is one that:

• A)is large enough to offer long-run profits for the firm.
• B)has a well-defined geodemographic profile.
• C)can be reached and served by direct marketers in an efficient manner.
• D)is driven by the desire for instant gratification.

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Definitions:

Cell-Mediated Immunity

A form of immune response that does not involve antibodies, but rather involves the activation of phagocytes, antigen-specific cytotoxic T-lymphocytes, and the release of various cytokines in response to an antigen.

Memory Cells

Specialized immune cells that remain in the body after an initial exposure to an antigen, providing immunity by responding more rapidly and effectively to subsequent exposures.

Antibody-Mediated Immunity

A component of the adaptive immune system where B cells produce antibodies to identify and neutralize foreign substances like bacteria and viruses.

Cell-Mediated Immunity

A type of immunity where T lymphocytes directly attack and destroy infected or abnormal cells.