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While making purchase decisions, which of the following products is most likely to elicit the greatest reference group influence?
Criminal Allegations
Accusations made against a person or entity regarding involvement in illegal activities.
Pfizer
An American multinational pharmaceutical and biotechnology corporation.
Ethics Audit
An ethics audit is a systematic evaluation of an organization's ethical policies, practices, and culture to ensure alignment with desired ethical standards and compliance with regulations.
Corporate Social Responsibility
Corporate social responsibility is a business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.
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