Rajiv Owns a Large Department Store

question 60

Multiple Choice

Rajiv owns a large department store. He identifies that he has to cut costs owing to an organizational crisis. He feels that if all the fluorescent light bulbs in the store were replaced with energy-efficient LED light bulbs, then he could save significantly on the cost of electricity. Identify the stage of the organizational buying process that Steven is currently in.

• A) Purchase activity
• B) Postpurchase evaluation
• C) Organizational need
• D) Vendor analysis

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Definitions:

Absolute Threshold

The minimum stimulus intensity that an organism can detect at least 50% of the time.

Selective Attention

The process by which a person focuses on one or a few sensory inputs while ignoring other stimuli.

Perceptual Set

A tendency to perceive or notice some aspects of the available sensory data and ignore others, influenced by expectations, emotions, and culture.

Expectancy Effect

The phenomenon where a researcher's expectations influence the outcome of a study.