Identify a Key Characteristic of Organizational Buyers in Lethargic Firms

question 20

Multiple Choice

Identify a key characteristic of organizational buyers in lethargic firms.

• A) They have no interest in prescribing their role activities and hence accept their role as given to them.
• B) They often demand that they be kept constantly advised of all new developments to develop and further their own role.
• C) They seek to take charge in their role as buyer and have little commitment to company expectations.
• D) They are extremely innovative and have a casual stance toward performing the expected role.