For a Marketing Manager, Social Classes Offer Some Insights into Consumer

question 19

Multiple Choice

For a marketing manager, social classes offer some insights into consumer behavior that are potentially useful:

• A) for developing the mission statement.
• B) as a market segmentation variable.
• C) for changing the structure of the social classes.
• D) to form buying centers within his company.

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Definitions:

Employer's Payroll Taxes Expenses

These are taxes paid by the employer based on the wage and salary amounts paid to employees, including social security, Medicare taxes, and unemployment taxes.

FICA Tax

Taxes required by the Federal Insurance Contributions Act, funding Social Security and Medicare benefits.

FUTA Tax

The Federal Unemployment Tax Act tax, which employers pay to help fund state workforce agencies.

SUTA Tax

A state unemployment tax assessed by individual states on employers, used to fund their unemployment insurance and job service programs.